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When economic waters are rough, small businesses shouldn't pull back but instead should take advantage of the void created by others who do. Experts advise taking the opportunity to increase sales and expand into new markets. Quotes from the article: "A good business owner will assess the situation and make a plan based on the opportunitie Read More

Online Reviews from 3rd parties have been cited as playing a key role when local consumers make a purchase decision. This web-based tool makes getting legitimate reviews across many site, G Maps, Y!Local, etc... turn-key. Read More

While most everyone who has been involved in online marketing for any length of time knows that Alexa rankings are pretty much meaningless, a recent article by Matt McGee serves as a great little reality check to those who are a little newer to the game. Read More

Coming from an agency, there are often times when there is need to perform a competitive analysis for a client in order to better understand the client's position in the competitive landscape. The main purpose of a competitive analysis should be to gain awareness of the competitive factors analyzed and to leverage the client's strengths, weaknes Read More

Interested in creating more powerful headlines? You'll be amazed, how by simply adding a target + a specific, you'll make your headline far more attractive in a matter of seconds. Read More

Sites that are designed to sell products and/or services must go the extra mile to enhance the visitor's engagement with the website. Shopping cart abandonment (shoppers abandoning their carts before deciding to pay for the "items" they've added to their cart) can result in a significant loss in potential sales. But much of that can be reduced Read More

No one likes to let an employee go. Whether it is firing someone for cause or being forced to let a good employee go because of downsizing -- it stinks. It's a "keep you up all night worrying" sort of event. Because it is so awkward and difficult -- most people do it badly. They rush it or talk for too long or just don't manage the situati Read More

These top time management strategies are used by business professionals in achieving success. Read More

How many times have you visited one of the many “professional” blog advice sites, and left with little more advice than the ubiquitous (and unhelpful) “build great content?” Andy Beal has decided to share a few of his best tricks. Read More

When we talk about marketing on the web, we're talking about selling a perceived benefit/value by communicating in a way which suits and modifies your target market's interests/needs. It's not about fulfilling the existing needs of customers out there but the reinforcing of those needs by selling them ideals. Your aim is to associate your brand Read More