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DOES ADVERTISING WORKS ?! IF SO, HOW EXACTLY ?!!!

This question has been around since advertisement has been around, some say it doesn't work, some say it partially works and some claim that it is essential for your business success, sales, brand building and YES IT WORKS!!!

This article isn' Read More

Facts that you can take to the bank! Insights that will deliver!

Here is a little excerpt from the article

Direct Marketing & Email Subject Lines Fact # 24
Subject lines are really important but to our surprise emails without subject lines do better, according to a research emails with no s Read More

In 1962 poor old Joe Girard was in dire straits.

At the time he was building and selling homes for a living. And he had just signed a contract to build a number of private homes in a Detroit subdivision based on the advice of a real estate speculator who told him the area was to have a sewer sys Read More

This article deals with the most common hurdle that future, would be #Entrepreneurs #smallbusiness owners face, that is "the fear of unknown" "lack of confidence" "lack of understanding on how to start a business".

I have provided detailed picture of what kinds of fears a would be entrepreneu Read More

Fact# 2
According to a research brands, companies, businesses etc spent $160 billion to $260 billion on advertising in the U.S. (2)

Fact# 3
Total advertising expenditure by companies, businesses, brands etc in U.S. in year 2014 is largest in decade, $180.12 billion (3).

Fact# 4
Average Am Read More

Direct marketing is not glamorous marketing. But it is disciplined and can teach small business marketing a lot about driving business results from marketing activities. Why? Because direct marketing costs money. Read More

Want to know how to advertise your product and service? Try direct marketing. Here are 5 smart ideas that can aid you in your campaign. Read More

Here are Twenty solid facts about Word of Mouth Marketing (WOMM) collected from well reputed research journals, research institutes/organizations, work done by Marketing Gurus; that can help you a lot in understanding its significance in present day market plus you can also apply insights gained fr Read More

Direct mailing still offers a higher response rate than any digital method currently used for marketing a brand. Read More

What if you get the real feedback, feedback that gives you real insights about your brand, product/service, insights that matters, insight that results in actionable measures that can make the real difference, what if you know exactly what it is that your customers don’t like, makes them angry, mak Read More