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Customer loyalty is essential for success of any brand (product/service), without customer loyalty a brand stands no chance whatsoever to be successful, to achieve the intended goals/objectives.

Therefore it is extremely important for Marketing Managers/Entrepreneurs to achieve customer loyalt Read More

Inconsistent and lower service quality has been considered the prime reason of dissatisfaction among 64% customers across US. That is a huge customers chunk for any niche.

This post deals with how to avoid that, how to keep on delivering consistent superior service quality, provides some prac Read More

Effective customer service is an omen of great future for you as Marketer, Business/Organization, but we often don’t know how to coordinate the whole approach in a way to make much out of it, to deliver on our customers’ expectations, well this article is surely going to help you in that regard. Read More

Despite best intentions, well-trained employees and detailed procedures, things go wrong. The pink sweater gets shipped instead of the blue, the gadget doesn’t work, a $50 credit is misapplied. Read More

If your business has a corporate tone, your CRM solution has various ways of making it easy for your Users to adhere to those guidelines. Read More

Google Authorship is considered a must-do marketing tactic, especially when it comes to visibility in search results. Don't have a blog? Don't have a Google presence? Don't want to link a personal profile to your business? I have the details of what the deal is with Google Authorship in this post… Read More

Takes a totally new approach to innovation, see innovation in new light, answers questions like 'Why innovation is essential for any business ?", "When and how to innovate (reference to open innovation) and what are the consequences of avoiding innovation ?'

Explains product/service life cycl Read More

Did you know that signage is the least expensive, but most effective form of advertising? Accounting for as many as 50% of some business's customers, an investment into compelling and visually appealing signage is an investment that will pay a return many times over. Read More

A post that focuses on answering questions like "What leads customers to take interest in your brand" "What is Construal Level Theory" "How this explains customers interest" "How it provides an approach to increase customers interest".

A must read for those who want to get their customers intere Read More

We all know the benefits of having a team leader, but there are situations, contexts where a team leader would do more harm than good, therefore it is imperative for Managers/Small Business Owners to understand those situations/contexts to avoid any trouble resulting from having a team leader. Read More