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So, you have a business and you want to market it, you have been hearing a ton about Social Media Marketing, but are hesitant to pull the trigger on embracing social media and adding it into your marketing fold. It’s understandable, social media is a complex ever-changing landscape including rules Read More

Ok, So we have been using Hootsuite for a couple of years now, ever since our favorite social dissemination app Ping.fm was picked up by another company and then subsequently dissolved. What Ping.fm did was allow you to write one post and with 1 click have that post disseminated to multiple social Read More

So we are just a few weeks away from the new year and my bells are jingling with jolly jolly, happy happy, joy joy holiday glee. Try saying that 3 times fast lol. As the new year is nearly upon us I thought I would bring you the 6 Kick-A$$ Social Media Apps for 2014. Read More

A practical approach to brand positioning, provides a stepwise, brief but comprehensive approach to brand positioning, a must read for small medium business owners, esp those who want to position their brands or who want to learn how its done. Read More

A brief post that focuses on Nostalgia and provides reasonable, practical answers to questions like "How can it be used in advertising ?", "Why should it be used in advertising ?", "What are it types ?" so on and so forth along with some references to famous brands that have been using nostalgia Read More

Direct mail is great for small businesses. It's the most reliable marketing tool small businesses have at their disposal. Make more money from your direct mail campaigns by nailing down your Unique Selling Proposition. Industry Insights' Joy Gendusa explains how to craft a USP. Read More

Millennials are changing the face of consumer marketing. Here's a look at some of the things that differentiate them from other buyers. Read More

Self-assessment is an art, and knowing precisely who we are, where we’re at, and what we offer is an essential component to business management. Looking inward can be cathartic, it can be eye opening, and it can even be shocking. But no matter what, it has to be revealing and it has to be authentic Read More

Gil Allouche describes how big data is helping the food industry keep up with trends, maintain quality and improve marketing. Read More

"What to do, how to compete when what you offer is something that is being offered by million others. Each year around one million small medium businesses start in USA alone. And this is perhaps the biggest reason why most people avoid entrepreneurship.

But what if you can differentiate effectiv Read More