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An effective small business marketing strategy to grow your brand is to use the emotional benefits for new product or service ideas. Here are a few tips how to do it. Read More

Google Plus is being set to rise as the next competitor to social media giants like Facebook and MySpace, but what about the Google +1 button? Are people paying attention to it, and will Google want to continue its use in the future? Read More

Social media has forever changed the way businesses interact with their consumers. Social networks allow customers to express their opinions about a product or service in real time and broadcast it to their online network. Tweets and posts are shared around the world in a matter of seconds, putting Read More

Whatever you try to do in life that involves other people will almost certainly entail some kind of compromise. The White House recently sent me a video about finding a common ground. Obviously because of the current stand off in the debt ceiling talks. However, finding a way forward is something t Read More

Your marketing needs you. If you are not passionate about the good your business does, it’s going to be hard to drum up the energy. Look at your marketing – really examine it. Does it look like you? Does it sound like you? Does it answer the questions that you get in real life? Read More

Ever felt that it is very difficult to get resources for your business? Or experienced a cash crunch when it comes to getting the word out on your products or services? Or found it hard to get referrals? Take heart from the fact that you are not alone and that these problems are not insurmountab Read More

Competition in itself is the process of trying to win or do better than others.

I have one small issue with this. You are not your market. Your market’s decides who you are up against…Not you!

You see, I know you. You like to watch don’t you?…
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Of course you want subscribers to open and read your email newsletters. Everyone wants that. But what you want even more is for them to take action, right?

When you’re looking for ways to increase the number of responses your emails get, there are three things you should try… Read More

In this guest post from Aussie Sire, he shows people how comments are an integral and important part of their blogging strategy. Read More

How you say what you say is more important than what you say. You can have great information, but if it is delivered improperly, the return is lost. Read on. Read More