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Influence is a popular word and subject online, and with good reason. Being an influencer in your field of expertise is what most individuals and brands are striving for through their online marketing and social media campaigns.
Influencers can change the fortunes of brands, start the viral ball Read More

Until recently many businesses seemed to think it was enough to simply create profiles on the various social networks and ‘tick the box’ to say that they were ‘social’ but do nothing further. This was never the case but until recently seemed to be enough for some, however, businesses no longer have Read More

Employee absence, whether caused by sickness or pressures outside of the workplace, can cost employers a large amount of money if not properly managed. Lowering absence levels across a business not only leads to a reduction in money being lost by the business, but also a happier, more content workf Read More

Dealing with difficult or problem employees is a tricky task. Ensuring that you're being fair and impartial is paramount to resolving potential issues and maintaining a pleasant and productive working environment. But what if the problem employee is also a friend, how can you deal with any issues t Read More

Most of us will never have to give a State of the Union address or even a commencement speech but during the course of life, the opportunities for speech-making are plentiful. If you work in a leadership role at work or with an organization you may as well prepare now for your next speech. Read More

Online marketing and brand management have become a standard requirement of any businesses strategy. Companies can no longer ignore social media, website maintenance or content marketing efforts as strategies used to stand out from an ever growing crowd. One way in which you can rise above the rest Read More

For success on Instagram, one must be visually compelling. Take Starbucks for example. They don’t use Instagram to tell followers what Starbucks employees are doing for their communities. They use images of happy, caring Starbucks folk cleaning up trash or volunteering in city schools. This creates Read More

I'm not a dog owner these days. Unfortunately my dog passed away a year ago at the young age of 10. But one thing I learnt from the big guy (he was a black Read More

Google+ engagement. Everyone wants it, but few know how to create it. While it may feel elusive, creating a vibrant and interactive Google+ community is possible.

Seven tips to help you grow an enthusiastic group of raving fans excited to share your content and engage with your business.
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The other night I had a little meltdown. You know I’ve had a lot going on offline. Once I picked myself up I began to tweet. Tweeting made me feel better. I got to wonder, can tweeting make you happy? I started to feel happy once connecting with friends via Twitter. Is it any different than connec Read More