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Today’s savvy buyers demand instant information and more online interactions, and as a result, the role of the sales person is evolving to meet these needs. This post reviews three top trends impacting sales and what small businesses can do to successfully address them. Read More

Learn how sales prospecting will help you keep your sales pipeline full so you can close more deals. Read More

What do you do if the media comes calling? First, take a deep breath. Then, read the 10 commandments of a media appearance so everything goes smoothly. Read More

Starved the Doubts podcast with Jared Easley.

Maggie Patterson is an intelligently crafted communications strategist who works with entrepreneurs, big and small, to help them tell their story in an original way that gets business results. Maggie’s meaningful, genuine and highly skilled approach Read More

Reputation management is a hard thing for many organizations to understand because it's not measurable. Gini Dietrich provides eight steps to get you going Read More

Journalists will delete your PR pitches if your press release is fluff, so use this checklist to make sure your press release topic is actually newsworthy. Read More

Every year, a few businesses make bad decisions or mistakes publicly. Sometimes they recover quickly and no one notices. Other times, the blunders are nothing short of newsworthy. We’ve gathered up some of the worst fails of 2014 and included some helpful tips on how to avoid them yourself. Read More

Freelance employees and virtual assistants are a common sight nowadays on the internet, with the advent of popular job boards like Rentacoder and Quora. Alex Houg explains the pros and cons of hiring freelance vs. having regular employees, and why freelancing within online marketing has it's own se Read More

Ready to hire a PR rep? Stop what you're doing and read this first. Learn the right questions to ask and what to expect to ensure you get the best ROI. Read More