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Wouldn’t it be nice if holiday advertising could pay off for months after Saint Nick has hung up his hat? Remarketing can do that. Read More

If the fear of change is the root cause of failures to create a culture of continuous improvement, then how do you over come that fear to improve your processes? Read More

The most important thing to keep in mind while creating content for your website is to write for your audience. Not a search engine like Google, Bing, or Yahoo. Read More

Facebook advertising does such a great job custom tailored to user demographics as well as user preferences, the ads do not appear to be ads at all but rather engaging content. The latest Buzz entry, "13 Steps to Creating a Killer Small Business Facebook Ad Campaign" from guest blogger and SearchRa Read More

Social media can be a great marketing tool. But knowing what you want to accomplish with it will dictate whether it's the right tool and how you should use it. Read More

What makes up an integrated marketing strategy? Get 7 important marketing components Act-On's Integrated Marketing: Building a Holistic marketing Strategy white paper. Read More

Email was used as early as 1972 and rapidly grew in popularity as household computers became a common feature. But was it the first social media platform? Read More

Want to be found in search? The first step in writing great content for the web is learning about your audience. Get tips for improving your SEO in the 2nd part of this 5 part series. Read More

Looking for a way to better align sales and marketing? The first step to building a blueprint for marketing and sales success is to build a solid sales infrastructure. Read More

Perry Alexander and Gary Hennerberg discuss how businesses can deploy online video for effective direct marketing. Read More