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Social media is a great tool to build customer loyalty when done right. Learn 5 ways to make sure your social media practices don't kill your customer loyalty. Read More

In our world today, we’re accustomed to seeing barcodes, but most of us don’t have the slightest clue as to how these black and white striped graphics work, or even how they are properly read with a barcode scanner. Better yet, how can barcodes boost efficiency and productivity in small businesses? Read More

Learn how a Mobile First design approach can make the user experience of other channels, such as the desktop, even better. Read More

Adele Revella of the Buyer Persona Institute provides insights on how marketers can use buer personas as a tool for bettering understanding how their customers interact with their brand. Read More

How to leverage the unique advantages of the mobile platform when building a mobile app,so that it meets your audience needs and business objectives. Read More

Remember when storing documents on a 215MB thumb drive was the norm? Thankfully, we’ll never have to revisit those dark days again. Here are a few data storage/transfer options best suited for your small business. Read More

Mobile apps can provide value to business, however there are a lot of mobile apps out on the market today. Make your app stand out by making sure it has all of these qualities. Read More

Learn about the strategic questions you should ask before considering which type of mobile app is best to build for your company. Read More

Do you feel like your business is not being taken seriously? Often all it takes are a few small missteps on your part to make your business seem amateurish. Here are 7 tips to consider so you’re not giving off a rinky-dink vibe that may send customers away. Read More

Marketing automation and CRM provide benefits to both marketing and sales, but the two are better when used together. Read More