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Today “gamification” can be defined as incorporating game elements into every-day, non-game activities. We've seen plenty of success in this notion with such companies as Foursqaure, but how can you leverage it in your small business? Here are a few ideas. Read More

Many online rating tools are hooks created by service providers to get you to sign up for their services. How do you know if you can trust them or not? Read More

Today is the first day of spring. So why not celebrate by doing a bit of spring cleaning around your office? Here are a few tips to help you get started. Read More

Looking for a way to deploy marketing automation without halting all marketing activities? An incremental approach to implementing marketing automation might be your solution! Read More

The first step in choosing a new employee is writing the job description. This description gives potential candidates what may be their first look at your company, so you’ll want to make sure you follow these tips to help your job-posting stand out! Read More

Technology has influenced every aspect of how we do business. Does that mean the traditional salesperson obsolete? How three consumer trends have changed sales. Read More

Find out how one small business saw immediate results in ROI after throwing out their Excel spreadsheets and implementing an automated inventory tracking system. Read More

Ian Michels discusses how to use analytics to estimate the number of leads required to reach a desired number of sales, and how to estimate the marketing budget need to meet those goals. Read More

Watch-out for these four character traits that might lead your small business into reduced efficiency and lower profits. Strong leaders beware! Read More

What comes to mind when you hear the words “social media disaster?” Maybe the infamous “gettin’ slizzard” Red Cross tweet? Whatever comes to mind, you don’t want to be that brand that has a social media disaster in their history. Here are a few preventative tips. Read More