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The post Never Let Lawyers Write Your Contracts prompted me to think more widely about the things which prevent us from winning sales – the things we do that prevent sales Read More

Everything your business does, every bit of communication your business sends out and everything your employees do whilst on duty/in uniform reflects on your business - including your contracts Read More

Looks at some examples of poor customer server and then, explains why good customer service is a waste of time and money for most businesses Read More

Let's face it, being a business owner requires a specific type of personality and an unmatched level of passion and drive. Not many people have what it takes to start their own business and be successful. Read More

Collecting data for a competitive marketing strategy may involve more than a brief web search. While secondary sources of information such as Google are good, to get the best knowledge, you need to immerse yourself in your competitors’ business and how they approach it Read More

He will win who knows when to fight and when not to fight. Sun Tzu’s first rule for victory in The Art of War. Although he was writing about war in the 6th century BC the advise is highly relevant to start-ups Read More

Isn’t it true that the greatest businesses that we love to buy from focuses on the customer experience? Take Zappos, for example, don’t you just love the service you get when you call their customer service department? How they will do almost anything to make sure you have a great experience buying from their company. Or, how about Starbucks? Right away you are drawn into the relaxing and comfortable environment of fireplaces, sofas and friendly knowledgeable staff. These two businesses have it down to a science. They understand the importance of building a business around customer experience Read More

I called it the frog/prince effect which is a metaphor for the blind spots we have about ourselves and our businesses. When you look in the mirror, what you se Read More

Being organised is crucial for small business owners who haven't enough hours in the day to do everything. Here are six simple tips to follow to become better organised. Read More

If like me you're forever being asked by friends and family to fix their PCs then starting a computer repair business could be just the business idea for you Read More