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It may take a moment to digest the full wisdom of this brilliant distinction. However, for businesses in the future, it's not going to be a case of what is the cost; but more about the value we bring. Read More

Press releases can be very effective tools to bring the media’s attention to a particular event or topic. However, it’s easy to send out press release after press release, yet feel like you have nothing to show for it. You need to know how to effectively use a press release to market your business with press releases. Read More

Most of us have had an idea that we believe will turn into a viable business. The trick is to make sure that it is actually that - viable - before investing considerable time and money into it. Read More

Utilisation is essentially the measure of how effective your organisation is at work management. It is a vital tool when generating your cost and pricing models for profitable project delivery. In this post, we work a simple example to show how you should be applying the concept to your business - regardless of the field you are in. Read More

How twitter has helped our business over the past year - new customers and more awareness of our business Read More

This blog looks at the role of pricing and how it is managed within the context of brand building. Your natural starting point will be to base your pricing strategy around what you’ve developed within your home market. Pricing is regarded as a hugely sensitive issue, but you need to confirm whether you are pitched in the right ball park within your overseas market segment(s). Read More

In these challenging times it amazes me how often a job seeker turns up for an interview unprepared. Here are some questions to ponder before your next interview Read More

Performance related pay is applied to many private businesses. Maybe the same should be done for premier league soccer clubs. Some thoughts on the subject! Read More

Can humour play a role in getting ahead in business or your career. This article examines humour and potential benefits of humour. Read More

For my money, it’s not so much about all the checks and balances that we put in place to try and protect ourselves, but the conviction and passion we put out there to attract what we want. Therein lies a key that a lot of businesses miss. They don’t understand the difference between corporate image and corporate identity. Corporate identity is the nuts and bolts of the design and appearance of th Read More