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What sells? Nostalgia and free food. Read More

Because they don't have much revenue but do have high costs, it is start-ups--especially innovative ones in tech and life-sciences--who are hurt the most by the credit crunch. Read More

How to Pitch the Media a regular story idea. Read More

Credit card banks aren't through cutting credit card lines. By 2010, about 20% less credit -- a drop of $1 trillion -- will be available via plastic. Small businesses, about half of which rely on credit cards either to finance their operations or as a safety net, will feel the pinch. Higher credit lines won't come back after the recession, eith Read More

Donald Trump shares tips for surviving the devastation of this economy. Learn how to position yourself for what comes next. Read More

I am always being asked about low cost and quick to implement marketing ideas by my business owner clients. And because we are in uncertain times, speed and cost certainly are mission-critical considerations. For this reason, I have compiled the following list for my readers. All of these ideas have been implemented by me or on behalf of my cli Read More

Every company already has the tools it needs to do that - they're called marketing communications, public relations, and customer service. They are each powerful when the proper definitions are used. Read More

Step 1: Validate your prospect. Read More

Researching for legitimate work from home or what is most commonly known as "telecommuting positions", can be a difficult task and may open up some risk factors you are unaware of. Read More

Since 1991, several studies on the psychological and physical effects of the Music of Mozart have taken place through the studies of such researchers as Dr. Alfred A. Tomatis, Rauscher, Shaw, and Ky. These studies have found that listening to Mozart, as opposed to other forms of music, actually increase spatial reasoning (the ability to form and Read More