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Check out these eight social networks with more specific purposes or narrower audiences than Facebook, MySpace and LinkedIn. Read More

Larry Chase shares what he's found successful in getting press coverage, as well as what to look for when being pitched to give press to another firm. He also identifies some savvy uses of social media while covering Internet marketing for Web Digest For Marketers. Read More

One of the common approaches to dealing with this recession is for companies to ask — well, tell — employees to take time off without pay, a day every week or two. This 10 or 20% haircut is supposed to indicate that "we're all in this together," and that it's better for everyone to suffer a little than to lay some people off. While I have some Read More

One of the main reasons that people site for attending a conference is the networking opportunities. Yet they often leave the event feeling they made few or no connections. Here are 10 Tips to help you get the most out of connecting with others at a conference. Read More

Are you barking up the wrong tree because of these misconceptions about why customers buy? Read More

The number of one-person households worldwide is forecast to reach 253.8 million by 2020, making it the fastest-growing household group. The challenge for marketers is targeting an audience that covers such a wide range of ages. Here are the five key needs of single consumers that a business must take into consideration when marketing a product or Read More

Small business owners are banding together to encourage consumers to shop nearby independents. Read More

In the year leading up to this TED talk, the web tool Twitter exploded in size (up 10x during 2008 alone). Co-founder Evan Williams reveals that many of the ideas driving that growth came from unexpected uses invented by the users themselves. Read More

U.S. budgets can really bring out the passion in people. So much so that it's no wonder it's hard for anyone to agree on how Washington should tax and spend. When it was released on Thursday, the budget President Barack Obama unveiled sparked a war of words all over the capital. The disagreements were so profound, it's almost as if people were Read More

This is a fascinating read for anybody who enjoys marketing, branding, or reading business books in general. Read More