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Millennials, also known as Generation Y (Gen Y), receive very contradicting labels. On the one hand often described as spoilt and lazy, they are also seen as the most sought after demographic in marketing terms and it’s easy to see why when you take a look at millennial research. Research from the Read More

The data your business collects on customers can help with more than identifying your best customers and the members of your sales team who are total rockstars. With analysis and effort, you can use data to engage your audience, building a better business and brand in the process. Read More

Research unveiled [13 March, 2015] has shown that native advertising works for most UK internet users under the age of 34: almost six out of ten (57%) will visit online content that appeals to them even if that content has been obviously paid for or sponsored. This figure rises to 63% among those a Read More

Marketers are now relying on influencers to construct their content campaigns which can be both good and bad. Webpresence shows why with two case studies. Read More