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As is the case with other kinds of online enterprises, SaaS applications can increase their market presence through creative application of appropriate conversion rate optimization strategies. UX-related optimizations are especially valuable, as SaaS products rely on long-term customer engagement f Read More

Here's an insight into our approaches and the little techniques and details we employ to make our team a success. Learn how we run our remote marketing team.

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There are really only two ways any business can grow...understanding the series of binary choices you must make to determine how to build out your business growth strategy will help give you focus as you develop your plan. Read More

Facebook is becoming an increasingly frustrating problem for marketers.

On the one hand, it’s the king, queen, and ace of social media platforms. The ad network is extremely effective and Facebook’s users practically live on the platform.

But on the other hand, Facebook is becoming increasing Read More

This was a CRAZY and very memorable experience! Getting to ring the NYSE bell again, and seeing our logo - the Best Self logo, in the NYSE is so surreal! Hope this video inspires you to go bigger with your dreams! Keep pushing on! Read More

Cindy Fassler of Professional Career Placements breaks down how to have a less stressful holiday season in the office.
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A business process consultant is someone you can hire to help document and format your workflows into repeatable systems and processes. They may also advise you on how to improve your processes, help get your business process management (BPM) program running smoothly, and so on.
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If you're discussing an idea for a mobile application with potential co-founders and contractors-before you've been able to build and release it-how do you go about protecting it? Read More

The common characteristics of chefs, how to diversify your online income, and what it takes to make it as an entrepreneurial chef.
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This post outlines 17 actionable retention strategies intended to increase user retention and engagement on mobile and desktop apps.
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