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When we talk about conversion optimization, much of the strategies remain the same across industries. After all, the goal is to systematically improve the success of a business, whatever that means metric-wise.
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Outbound sales are nourishment. Your cold-callers are foragers. Your senior sales staff are hunters.

They find the new clients and bring them back to the tribe of engineers and human resources staff who depend on them.
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Ballers throw money around — because they have lots of it.

I’ll define a baller as a person who is living large. Sometimes it’s difficult to know who is really a baller and who is faking it.

You see a guy in a Lambo and he may be a baller, but he may be just trying to be a baller.

There is Read More

LinkedIn has become a go-to-place for finding jobs for everyone. Use these tips to make the best use of all features available on LinkedIn to land that dream job. Read More

Like many other career-minded business professionals, are you still waiting impatiently for that appointment to a leadership position, so that you can begin demonstrating your real leadership ability? In reality, you are already being evaluated for leadership by the habits and attributes you demons Read More

Productizers are looking to squeeze out every last drop of efficiency in their processes. It also means trying to make the processes as simple as possible and limiting the number of steps to as few as possible (hence why the tools should work well together).
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Being a successful small business means you need to be prepared. You can’t necessarily prepare for every potential situation you’ll run into. But there are some things you can do to be as prepared as possible.

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Are you thinking about hiring an intern? Think again. Here are four legitimate reasons why an intern is not right for your business right now. Read More

Hiring is the single most important thing any company does.

It’s right at the top of the chain, and the effects filter down to impact revenue, reach, signups, customer satisfaction, and more.
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I don't like aggressive sales. I think its unnecessary and it erodes trust between you and your brand. So what do I do when I get an aggressive sales call? I blog about it. Read More