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It is no secret that color theory plays a vital role in user experience. From highlighting CTAs to making sure that your text is readable, both the colors you choose and the context in which you show them are crucial to consider. Used correctly, color can evoke a specific reaction in your users and Read More

Think about the emails you roll your eyes at and don't open versus the ones you read willingly — even if they don't have anything necessary inside. What's the difference? Read More

Business process management software is a tool used to create, update, and distribute process documents. Not only that, it also assists with tracking the executing and automating some elements of the business process. It started out as an enterprise system to integrate siloed applications, work, an Read More

It’s one heck of a challenge, isn’t it?
You’ve built a fantastic product, developed the exact solution to your target audience’s major pain point. You’ve done all the testing too and you know that it works.
And now you need to convince potential users to try it out.
You have to find a way to per Read More

Content is one of the 4 essential pillars of a 360° digital marketing strategy. All the stories or information you share online about your business or brand is done through content.

No wonder in the world of digital marketing, we say content is king. Because it affects every channel of a 360° di Read More

I’m sure I won’t blow your mind by saying that visuals are essential to creating content that will help your business stand out and draw in an audience. Not only do images help make text-centric content more readable, digestible, and memorable, but they can also be used to craft compelling messages Read More

Six of the latest blogging tools marketers should have in their tool kit. How many of these are you using? Read More

Choosing the right e-commerce platform is crucial; but that can also be challenging. Here’s a comparison between Woocommerce and Shopify to help you decide! Read More

“Isn’t email marketing dead?” A lot of people have been asking this question for some time. Well, the answer is no! Email marketing is far from being dead. However, the way people approach email marketing has changed drastically over time. Read More

The Success Project is a 3-month course designed by Better Than Success that will aid small businesses, entrepreneurs, and key members of small teams to take their businesses to the next level of success. This is part of the series on scaling your business. Read More