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In business, when you commit to a client, you give your word—and in return, you gain their trust and confidence. This trust and confidence are the end-all and be-all of customer relationship management. Everything that is done with and for the customer aims to earn their trust, to prove that your c Read More

Let’s just suppose you are a working couple with two kids. You are most likely two people waking up to mad mornings, dashing to the creche, cursing furiously in traffic, working on projects with ruthless deadlines and more. During the rambling meeting, you are wondering if the babysitter remembered Read More

When Instagram first launched in 2010, many businesses didn’t feel that their business was suited for this story-telling visual app. However, the app has grown immensely with over 400 million monthly users active and 80 million average photos shared per day. Read More

Building an online community is fun, but it can also be daunting. Even with a lot of members there may be very little activity. As a community manager it’s your job to activate your community and engage them with a variety of activities.

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Any business, no matter how big or small, has to consider building a customer support team that can respond to the expectations consumers have today. Here are 20 tips to building a customer support team for today’s marketplace. Read More

Almost every entrepreneur looking for outside investors has heard the annoying rejection, “You are just too early – come back when you have more traction.” That should make you wonder - how do you measure traction in a metric? If it’s so important to investors, perhaps you should be using traction Read More

No wonder ‘The Cloud’ is becoming the favored choice for many entrepreneurs, tech developers and business owners. The facility to ensure data security and enable ease of data accessibility has ensured a rising obsession towards leveraging cloud technology to create better and more relevant products Read More

The copy on your SaaS startup’s landing page is one of the major factors that determines whether your product lives, or dies a horrible death. Unbounce cites headlines as the single most important element of a landing page, and that’s for good reason. Read More

Because small businesses have shoestring budgets, they lack all the privileges large businesses enjoy. Tilting the ground in their favor is incredibly difficult for them. It’s no surprise that 90 percent of startups fail. Read More

Instead of just having to guess at your key business numbers, you can look at industry standards before you put your budget together. Industry benchmarks can help you figure out what percentage of your sales most companies spend on marketing and what your margin should be on every sale. Read More