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What are testimonials? They may well be the most important tool in your marketing arsenal. Here we describe the types of testimonials and how to recognize and get winning testimonials from your customers. Read More

It is not enough to only be friendly with your customers. True customer orientation also means not irritating the customer with bureaucratic processes. Read here to check if your company starts to become bureaucratic. Read More

Most people perceive failures as moments of great powerlessness. After a defeat, most of us will have trouble to keep going with enthusiasm and energy. Here are some important tips of how to successfully deal with failure! Read More

As a small business owner in B-to-B you may find yourself struggling during price negotiations. It’s sometimes not easy to get an order especially when you deal with the purchasing department

So, here are some useful tips to negotiate successfully. Read More

Do you want to sell your products and services into large companies? Then you should know how decisions are made in large companies.

In this post I bust the 3 most common myths about purchasing managers in B-to-B. This will help you to negotiate more successfully! Read More

High Potentials just entering the workforce are frequently lured by the prestige of large corporations. That can be frustrating for small business owners.

Read here how you can overcome this and what to look for when hiring new employees. Read More

Forget pseudo company visions like: "We want to become the No1 and double our sales!" This is not working.

A true vision shows that the entrepreneur strives to solve a meaningful problem. It is not about money! What problem is your company solving to make the world a better place? Read More

Listening to podcast or audio versions of books is particularly relaxing for me while traveling by car. I have almost stopped getting speeding tickets.

Learn here how you can be more productive by listening to podcasts and audio. Read More

As an entrepreneur, you must always be clear-headed and maintain a bird’s eye perspective. It is crucial that you focus on the right tasks!

The key question on success and growing your company is: With what kind of tasks do you spend most of your time? Read More

The problem of performance based payments: If an employee has a variable income portion, every objective discussion becomes also an income negotiation.

People want to be treated fairly and paid fairly. Especially in a small company, you do not need a complicated compensation scheme for this. Al Read More