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Want to know the secret to email follow up? TWO WORDS: Subject line. Because that's the only thing customers see. Because that's the only thing customers have the time to read. Because that's the only thing customers will use to decide whether or not to open it. Because that's the only way you can immediately differentiate yourself in the Read More

Is there anything in your email that you would not want exposed? Our recently resigned D.A., Chuck Rosenthal, was ousted, or outed, when his past years of emails were subpoenaed by defense attorneys in preparation for a trial. Somehow the judge who granted the subpoena allowed press access to not just the messages relating to that case, bu Read More

These tips are meant for technology startups, but many of the ideas apply just as well for any startup. This is a collection of startup tips covering software engineering, infrastructure, PR, conferences, legal and finance. They describe best practices for an early-stage startup. We hope that you will find these tips useful, but also please rememb Read More

A mention in a news article or television broadcast can have a big payoff for a little-known business. But small companies often struggle to get such media coverage. Most can't afford the big fees traditional agencies charge or in-house expertise to guide them. And solo efforts may yield only rejections or, worse, bad press. So many small compani Read More

Entrepreneurs are eager to use the rapidly emerging social networks and blogging tools to get closer to their customers, but first they need to devel Read More