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Hashtags are everywhere, but are not always used effectively. Here's a primer on what they are, what they are meant to do and how you can use them for your small business marketing. Read More

Email marketing can be a very effective way to generate more business for your company based on it’s low cost and ability to reach a large audience. Here’s what you need to do in order to make your next email campaign a success. Read More

Not sure where to start with video marketing? This infographic gives you some great information to start connecting with your customers via video. Read More

Rule number one: make em’ feel something

You have to speak to a that’s already there, not try to force one on your reader. Read More

The Internet is full of useless tips. I mean it. How many times can someone tell you to grow your presence online by interacting more on social media? Read More

How much spare time do you have on your hands? Are you running, or marketing, a small business, and haven’t eaten lunch anywhere other than your desk since 1994? You’re not alone. There’s a huge amount to know and do in online marketing, and not everything is as simple as Tweeting a Tweet or Postin Read More

If you think content marketing is about tricks and other arm-twisting measures, your strategy is failing miserably! Read More

There are a lot of different ways to make money either directly or indirectly from a blog, but using a blog to promote services is often an overlooked option. When it comes to the subject of blog monetization things like advertising sales, AdSense, affiliate marketing, and even product sales tend t Read More

By Cristina Rennella

One of the biggest mistakes I observe day after day in entrepreneurships that are taking their first steps, is based on investing their extremely limited resources in advertising in order to generate their first clients and, consequently, future “possible” revenues. Read More

In order to have a strong, successful business and online brand, process is key. As a relatively new medium, content marketing can be a tricky process to pin down. Here's a graphic that will inspire you to take your own content marketing to a whole new level following this tried and true process! Read More