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Don't make the mistake of jumping on the content marketing bandwagon with a generic one-size fits all strategy. Here's what you need to do to stand out. Read More

Updating Your Own Website, Pros & Cons

Today, web technologies like WordPress, Drupal, DotNetNuke, and Joomla allow website owners to make their own updates. No longer are you dependent on a webmaster to fit your changes into their schedule, and you’re not going to get a $100 bill for fixing a Read More

A lot of people have complained that Google Keyword Planner and Analytics are restricting keyword data. This list of over 60 keyword tools and ideas can be useful for people that are looking for alternatives to Google's keyword tools. Read More

Running digital ads in-store has never been easier and more affordable for your business. Using the iPad to run ads on digital signage in-store is a great way to build awareness for your brand, products, services, and specific initiatives/promotions. Read More

By Khurram Aziz

It’s no secret that the quickest way to connect with consumers is through email marketing. Over 144.8 billion emails travel between machines everyday, bringing people and businesses together. Yet, with the ease of accessibility inherent to mass mailings comes potential irritation Read More

A brief post that focuses on Nostalgia and provides reasonable, practical answers to questions like "How can it be used in advertising ?", "Why should it be used in advertising ?", "What are it types ?" so on and so forth along with some references to famous brands that have been using nostalgia Read More

Direct mail is great for small businesses. It's the most reliable marketing tool small businesses have at their disposal. Make more money from your direct mail campaigns by nailing down your Unique Selling Proposition. Industry Insights' Joy Gendusa explains how to craft a USP. Read More

It's time once again to nominate those business books you love that were published last year. Also make your must-read list from the nominees for the 6th annual Small Business Book Awards. Read More

Everyone needs boundaries--both on and offline. Here are some social media boundaries you should be aware of before putting yourself out there too much! Read More

Learn how to connect more effectively with your customers with 7 essential customer touchpoints for automotive dealerships. Download the free whitepaper! Read More