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In Episode 33 of the Content Marketing Podcast, we share 10 best practices for writing effective online content that keeps readers coming back. Read More

Numerous business bloggers struggle with how to bring in targeted traffic to their blogs and how to get their readers to engage with them and their content. But the truth about why your quality business blog is going nowhere may be more simple than you think. Read More

When you think of Business to Business or B2B Marketing, are you picturing those same old stock photos on boring corporate websites?

Why do we box ourselves in like this? It’s time to get a little creative. Be human. Connect with people about real things.

Social Media and B2B Marketing

I w Read More

Do you want to get more views on your YouTube videos? Sure, you do. YouTube’s traffic is one of the best converting out there and the more views you get on YouTube the more traffic you can refer back to your blog, squeeze page or your offer. Read More

It may sound like a really broad question, but the answer will amaze you. Find out if you're one of the content marketers who's doing it! Read More

Data quantity isn’t as important as data QUALITY.

You don’t want to spend a good chunk of your marketing budget sending out direct mail campaigns to untargeted customers, so it’s vital you take the time to improve your data quality.

Here’s how address verification improves data quality... Read More

A lot of followers ask me how they can keep their content topics organized, especially when they engage with multiple vehicles like a blog, a weekly YouTube video, and an e-newsletter. In this tutorial video, I share the Google Docs–based system that helps me keep my content plan organized and easi Read More

Good old split testing... Just like sex at high school, everybody says they are doing it. But, in reality most people are either telling lies, or they are not doing it properly. Read More

Just when you think your customers are ready for a meaningful relationship, they are speed dating other companies like crazy. Making real, lasting relationships with Customer 2.0 means updating your sales playbook in the following areas. Read More

A few weeks ago I was pulling monthly SEO reports for a client, all of which includes organic traffic reports, social referral reports and a look at how content on their blog is doing, among other things. Read More