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From looking at retail space to buying a car, knowing a few effective negotiation tactics will help you go further in your professional and personal life. Read More

Whether you plan to give out freebies at the next trade show you attend, or want to give your employees some logo-clad apparel to wear around and promote your business, we compiled a list of affordable places to buy promotional items for your company. Read More

If you don’t create a marketing budget, chances are you’re being reactive with your marketing instead of proactive. In other words, you may be choosing what to spend your marketing on in the moment, instead of having a consistent strategic approach over the year. Read More

Have you ever had a hobby that you thought just might work as a business? Denise Zannu was once a schoolteacher who simply enjoyed making soap for herself. Now she has a full business with multiple product lines including soap and other bath and body products as well. She’s been in business almost Read More

I am often asked to include an interpretation of Twitter engagement in our monthly reports to our clients. Most of the time it is hard for people to gauge the return on investment of a simple feed. Our projects at the agency include working with bloggers and brand ambassadors at an event, trade sho Read More

Whew! Social networks are huge and only getting bigger. Twitter has proven that it is a great way to reach an audience, but how can you use Twitter to build credibility over time if you have more to contribute than jokes, memes or mean tweets directed at celebrities? One of the first rules of usefu Read More

In this #TYBCommunity round up we share posts on Facebook save, an entrepreneurs life, how to stop procrastinating, customer service insights, make your blog shine, save money on technology and lots more. Read More

If you have a software development background like mine, I’m sure you often get questions about when to outsource, versus building the solution in-house. The same applies to manufacturing and almost any process these days. Outsourcing is defined as contracting the work to another company, usually l Read More

Business textbooks are often bland, boring, - and utterly useless for many green entreps.

Here're are our choices of fiction and non-fiction books that will not just hold your attention - but expand your mind! Read More

We know customers want to us to engage them differently. There’s all sorts of research that says customers want to self educate. Other research showing that customers are engaging sales people later in the process–largely after they have determined the problem, determines their needs and requirem Read More