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Lead gen and B2B companies are a “one stop shop” of sorts. It’s our job to get in touch with qualified vendors within over 100 different product/service categories.

The big question here is: how do you pair a team of PPC experts to manage such a vast portfolio of B2B categories?

Well, here’s Read More

Think from the users perspective when writing review, then write accordingly. If you write a whacky headline no one is going to read your review. Read More

Small businesses need exposure and you need advertising getting it. Digital advertising often comes up as a solution, but one question remains: Does it work? Read More

Insights from 12 months of affiliate marketing experience and the one thing you need to know to make affiliate marketing work for you. Read More

How many of you become inspired when listening to an awesome TedTalk or conference presentation? When I attended sxsw interactive recently I thought my hand was going to break from writing down all the new ideas I was whipping up! I have created my top lists of people who post quality content for r Read More

Not everyone will contact your small business to complain. But they just might head online to spout off their negative feedback!

Keeping tabs of mentions of your biz on the internet is key to managing your online reputation. Some tips for covering your bases plus an infographic all about custom Read More

While social networks can be great places to engage customers, many brands still haven't found their footing on Facebook, Twitter, and the like. Producing meaningful content that customers want to share poses a perennial problem. What's more, the social networks aren't waiting for any brand to catc Read More

Do you know what the bounce rate is on your blog? Do you keep tabs of those types of statistics? Do you even know what bounce rate means? Read More

Until you get the answers to these questions, your content marketing strategy will never generate results! Read More

Creating an editorial calendar for your blog does not have to be difficult. Learn about the benefits of having one and how to create one in 3 easy steps. Read More