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Reviews equal trust. If your Google+ Local company page is appearing on the first page of the search engine results, reviews could help you rank higher and get more click-throughs.

In this article I’ll share 3 ways to get more reviews for your business. Read More

Learn how to take your content creation efforts to the next level by using paid, earned, and owned media as part of your initial content marketing strategy.

Content marketing evangelists have spoken – “Create great content that appeals to your customers and you’ll profit.”

While this is true, Read More

The relationship building approach works to consistently develop trust, loyalty and a foundation for a long term partnership. It takes time to build any genuine relationship but isn’t your customer worth it? Being in business isn’t just about the sale; it is about fulfilling needs, valuing your cus Read More

when you think of a person who defines what advertising is who would it be? Some people think of Seth Godin as the defining force of advertising, but actually it is David Ogilvy. Some awesome quotes and a short story to share with you this Thursday. Read More

How good is your customer service? You might think it’s great, but what if your customers think differently? Some customers will complain about bad service, but others will just suffer quietly (and take their business elsewhere). You’ll never know how most of your customers feel about your service Read More

If your small business is on Twitter to promote your product and services, why not take it to the next level and use Twitter as a customer service tool? Implementing a “customer service via Twitter” option can be one of the most effective ways of dealing with customer service issues.
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Getting feedback from your customers is an essential part of developing a successful business.  It is particularly challenging for online sellers. If you were running a traditional art gallery on Main Street, you would be able to chat with folks... Read More

Creating a “Policy” page or series of pages for your online store is extremely important in order to help your customers understand what your business procedures and terms are. There are 4 main areas you should hit upon when drawing up your policy pages, most of them are specific to customers who p Read More

Advertising? Not just about getting messages out. It's about Influency and what comes back. Look at Google Adsense and ask why video content is special content? Read More

Customers today have many options and places to buy products and services. Technology interfaces such as call centers and automated responses are only a way to supplement and amplify what should be the heart of your effort: a relentless, person-to-person focus on the customer’s objectives and chall Read More