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If you are not yet familiar with the new Facebook Custom Audiences program, this post explains some of the details of one of Facebook's newest advertising features. Custom Audiences allows advertisers to target potential customers in a very different way than other advertising and marketing approac Read More

Anyone that has a blog knows there are times that it is very difficult to come up with things to write about. Sometimes you just don’t have time to write, but need to create a post quickly. I am going to tell you how I use the free, non-business version of Evernote to keep blog posts flowing and th Read More

Print marketing has a very local impact and uses brochures, flyers, postcards, posters to promote products and services within the neighborhood. Read More

As Pinterest continues its rapid growth, quadrupling from 9 to 40 million users in 2012, many businesses and marketers are struggling to maximize their brands' potential on the site. And with consumer pins and repins climbing into the hundreds of millions, the opportunity for advertisers to reach Read More

From pay-per-click campaigns through search engine optimization to social media marketing, many online advertisement methods are available to small business owners today. While some of these methods can help bring you more customers and boost sales, others will end up as duds.

That said, note th Read More

The “24-Hour Rule” Should Be Law in Business

http://www.expertsandempires.com/blog/why-a-24-hour-rule-should-be-law/

Before you “go after” someone with a seething email, a nasty voicemail or a hateful eyeball-to-eyeball confrontation…WAIT. Here’s why: Read More

When you are talking about your direct sales business, you get a lot of people who ask why they should buy products from a direct sales business as opposed to online or at a store.
The disadvantage to being a home-based business is that you are constantly forced to legitimize your business to pote Read More

Addiction isn’t only about the negative things like, drugs, women, sex and what have you. Addiction can also stem from the very positive things. Thus getting customers addicted to your brand is something that must never be trivialized.

As an entrepreneur, you must work round the clock in ensurin Read More

When managing small scale marketing campaigns, people can make use of tools such as AdWords. This can effectively help them in controlling one or two campaigns. However, those who want to manage a number of campaigns should opt for a more affordable and practical strategy. Read More

Customers have had enough of waiting on the phone and getting the runaround. Each year, the collective consumer public thinks service gets a little worse. In every industry, customers are going mobile and turning to social avenues to fix their product and services problems faster and more efficientl Read More