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Blogger Stanford Smith recounts the scene in the iconic Tom Hanks movie Forrest Gump where Hanks' character begins his marathon run across the country. Without every intending to start a movement, Gump begins to collect a band of followers who hang on his every word and action. He isn't obsessed wi Read More

For centuries, reporters needed sources to provide quotes for their stories, and experts who wanted to be quoted in the media had no easy way to get matched up with those reporters. Read More

When starting a business, choosing a name is always one of the very first things on the agenda. After all, without a name there would not be a business, at least not a recognized one that would be very successful.
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Small businesses have the edge as far as customer service opportunities are concerned. The Art of Small Business gives us 3 practical ways to stay close to the people who matter most. Read More

Despite the popularity of social media, people would rather deal with businesses over the phone and email when it comes to customer service. Find out why, and get all the stats here. Read More

Black Friday (November 23, 2012) is going to be the most popular shopping day of the year in the United States and your company has the opportunity to participate. Whether your business is a retail store, local restaurant, or complex B2B software provider, you can take advantage of the hype of Blac Read More

Sure you use social media to push out your message. Who doesn't? Tools like Facebook and Twitter can be fantastic channels for building your brand, but there's another kind of marketing social media can help you with and a recent survey shows more and more small businesses are figuring this out. I' Read More

You can't expect to grow your business, or any other kind of successful organization for that matter, without working on your customer service. A big part of that, says speaker and guest blogger Carol Ritter, is linked to your ability to make customers feel welcome and appreciated. In this post on Read More

Whether you sell forklifts or prepare people’s taxes, the time could come when you have to tell your customers, “We did something wrong, but now we are going to make things right.” I’d urge you to visit a special site that Toyota has set up for customers whose cars are subject to product recalls. Read More

Struggling with reasons why your company should blog? Have you wondered what the value of a blog is? Do you wonder what impact a blog can have on business development? The bottom line? Wonder no more! Here are 14 stellar reasons why you should add blogging to your marketing mix. Read More