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If you're wondering what to put in a newsletter to send to your e-mail marketing list, you're not alone. To help you figure it out, I created this handy infographic. Read More

Most copywriting experts today agree that headlines need to grab attention in less than a second. But how can you hit that target when you have very detailed information to convey? Read More

We’ve all heard that online marketing, social media and blogging are the latest and greatest marketing trends. However direct mail marketing is not dead in the water. So if you’re still doing direct mail marketing – or want to give it a try as a future promotional campaign – here are 15 tips to cre Read More

While your products and public relations efforts might be what attracts customers the first time, it customer service that will keep them coming back.

Some valuable lessons and a great customer experience from UPrinting customer service.
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Superior customer service is a key ingredient for small business success, learn how to encourage social network use and service culture. Read More

Saying "No" to customers can help a small business grow Domino’s Pizza recently announced the launch of its advertising campaign that will tell customers “No!” if they ask to add or remove toppings... Read More

We've all seen big players try to manipulate our emotions - if not to convince us buy more stuff, then to make us believe the value of certain things - like your brand perhaps.

And small businesses can do the same.

Easier said than done? Yes. Doable? DEFINITELY!
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Don’t settle for a lousy CPM deal through popular CPM networks. Negotiate your own ad placement and pocket more money. Here’s how to find and negotiate direct ad sales for your blog. Read More

A server is an entrepreneur as much as an employee, often earning as much directly from clients as from the restaurant or bar that employs them. Follow this 18-step plan to make a killing serving in a bar or restaurant. Read More

The challenge, I think, is to create a service culture that doesn’t focus so hard on the “big picture” that it loses sight of the details that have the potential to live on in customers’ minds.
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