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In today’s economy you would think that companies would be doing everything they can to not only get new customers, but keep the ones they already have. Unfortunately that’s not the case. Some companies are clueless or simply don’t care.

But there are other companies out there that do totally G Read More

Harvard Business Review writes, "Put simply, this is another way of crowd-sourcing customer feedback. In an age where the flow of information to large corporations might be overwhelming and noisy, it creates incentives for obtaining higher quality and timely information. For some corporations, a tw Read More

As Jakob Nielsen concluded: “When it comes to customer relationships, newsletters must be seen as a long-term investment: they work their magic over time.” Read More

Social support is no longer a luxury, but a necessity in today’s business climate. It’s an opportunity to maintain engagement with the savvy “social media native.” and stay on top of potentially damaging chatter from those in category two. To ensure that you are successful, here are five tips and c Read More

If you want customers to Return again and again, and Recommend you and your products to others, you must treat them like Royalty. Here are some tips. Read More

What’s in the mysterious package? Even if you already know, a part of you is calculating all the possible variations. Is it bigger or smaller than I thought? Is it way more cool than I thought? How much enjoyment will this new purchase bring my life? The sky is the limit when the brown-wrapped wond Read More

Printed flyers and postcards can help you promote your online business, but are they worth it?

What should a flyer say to get people to visit my website or blog? What's the best way to do this?

Printed flyers and postcards are NOT my favorite marketing technique – but they still have some ap Read More

Advertising is just one part of marketing and the people that I mentor know that they will have to invest a portion of their budget in it at some point. Thought through - it can work incredibly well for business, rushed - and it can have little or no effect and waste your budget... Read More

Watch any credit card commercial these days and you’re sure to find big budget productions in exotic locations, movie-star voice overs, or memorable jingles. Here are some of the best from Canada. Read More

How often to send email newsletters to your email list subscribers?

You don't want to email too often and be seen as a spammer. But you also don't want to miss out by not emailing enough...

This short video discusses my best practice recommendations for email marketing frequency optimizatio Read More