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A Nielsen Company research, measured across over 200 campaigns, has busted the myth. CTR and ROI have no relationship! Read More

As small business caters to meet the demand of the customers, it is very essential that an entrepreneur must know and learn how to please the customer. I am sure you won't disagree with me if I'm going to say that a business should serve the customers well. It is not putting your business under the feet of your customers, but it is just showing yo Read More

3 simple ways to build a tribe of loyal customers. Ed Welch from Tribe Building (www.tribebuilding.com)shared them during our conversation. Read More

In today's marketplace, customer service is more important than ever, and therefore, the value of good customer feedback is also heightened. When customer feedback leads to customer dissatisfaction, you have a problem. Here are 3-rules to follow to avoid the trap. Read More

Customer service is an integral component of customer loyalty. Following is the formula for getting it right. Read More

David Hauser, Co-founder and Chief Technology Officer of Grasshopper, joins hosts Anita Campbell and Brent Leary to share some insider perspective and personal insight into Grasshopper's recent successful re-branding marketing campaign in which the stars of the act proved to be (yep, you guessed it) edible chocolate covered grasshoppers. Read More

Pay for Performance or P4P was invented originally by Overture. Nowadays Overture is called as Yahoo Overture because of takeover a couple of years ago. To get a visitor to visit to a site than others, it has to be really visible. With more people being aware of your web site, there would be extra hits and visitors to your site given the chance to Read More

Although communication may appear to be natural and easy, it is not as simple as it may seem. Good copywriting skills can improve your sales and marketing and help you to get better results out of low-cost marketing methods. Read More

Tips for growing your email marketing list online and offline for the best results. Read More

I've written often that one of the ways to create goodwill, positive buzz and happy customers is to exceed expectations. Responding proactively to problems offers, in my opinion, one of the easiest ways to exceed expectations available. Problems happen, that's a fact, and you can choose to respond to customer challenges, problems, let downs, scre Read More