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Steve McKee of Business Week talks about identifying your customer base and forgetting about trying to please everyone. There are some good points here about niche marketing but it may be a good idea to avoid positioning your product before you find out who really wants it. Read More

Your mailings are CAN-SPAM compliant if: 1. the subject line is not misleading and advertisements are clearly labeled as such; You'll have to head over to the full article for the rest. This short lesson on avoiding CAN-SPAM violations is quick and to the point. Read More

Advertising works when it is done right. There is no question in that. Companies spend millions of dollars on ad campaigns trying to target the right market and convince them of something. Read More

Good discussion by Kristina Knight about how advertisers are adjusting (or not) to the current market. Read More

Well, this is sad. A new study from Borrell Associates found that 90 percent of small business owners quit their local paid search campaigns within 6 months of starting, saying they are unhappy with the results and can no longer justify the costs. Ouch. What's going on? I think there are a couple of reasons for the sour stats. Read More

A contact point is any person or resource that allows the customer to be in touch with your company. Your business contact points are the lifeline to your company. As your business floats in space it's critical to have a strong, reliable line out towards your customer who is the only source to get you where you need to go. Read More

In this economy, entrepreneurs need to know what their customers are thinking. One tip: Go out and ask them. Read More

These are the best of the stores, these are the worst of stores. 2 tales of 2 competitors, with the small business, the one that cares, the one that provides solutions for the customers' needs...being the winner. (That's the way it always is...) Read More

Your Web site should be crafted, designed and set up to clearly convey the information, values and trust signals that your customers are looking for. And here are nine trust indicators to help you do that. Read More

It's easy to hang on every positive word a customer utters, and quietly dismiss any negative criticisms, but as Richard Branson points out in this short interview segment with Seth Godin, listening to all customer feedback should be part of your business strategy. Read More