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During a recent conversation with my wife, we were lamenting on the fact that we have hit yet another roadblock to overcome in our business. While there are some exciting things happening with Common Sense Development, this also brings new hurdles and issues that must be overcome. For a brief momen Read More

Here are four questions to answer when considering your business mission.

What is my business mission? (What are your long-term goals? How do you want to change the world?)
Where is my organization going? Am I achieving my mission? (Are you making plans and adjustments to achieve it more effect Read More

Here are the top 10 most common social media manager blunders and the best ways to avoid them. Make sure you aren't making these rookie mistakes yourself! Read More

In today’s fast-paced online environment, expanding your reach is critical. Not only will it establish credibility, but also professional relevance. To grab the attention of your target market, you must create a group of raving fans committed to sharing your mission and vision. Learn how you can gr Read More

Crowdfunding has been one of the best things ever to happen to artists and entrepreneurs.

Every year since 2010 artists have received more funds from crowdfunding than they have from the National Endowment of Arts. Meanwhile, it’s propelled new businesses, like Oculus Rift, which raised $2.4 mil Read More

You may have heard the term “SWOT analysis” floating around when talking with others about your business and marketing ventures. But do you really understand what a SWOT analysis entails? Read More

If you haven’t nominated business owners, applications, journalists, leaders, or corporations that you feel represent the small business community for the 2014 Small Business Influencer Awards, time’s running out – nominations will close on August 29, 2014 at 3PM EST. Read More

Stacie Walker and Jared Easley, the co-founder of the Podcast Movement conference have a value packed conversation about podcasting, entrepreneurship, and so much more on the Reach Your Next Level of Greatness podcast. Read More

If you aren’t constantly reaching out to your target audience, then your business will not survive. In order to break down your target audience, you must define your avatar. The better you understand your avatar, then the quicker your small business will generate a lot of revenue. Read More

These days, content with photos, videos and illustrations draws more of a crowd than plain old text. Find out why--and how--you should add it to your marketing mix. Read More