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Within a half hour period, magazines deliver more than twice the number of ad impressions as TV and more than six times those delivered online, according to a new study. The research also found that though TV doesn't deliver as many ads per half hour as magazines, net recall of TV ads was almost twice that of magazine ads. Meanwhile, magazines Read More

How often have you entered a store: 1) And observed two clerks continue to chat instead of turning to smile at you? 2) To find that the order you called in the day before is not at the counter, ready for your quick pick-up and payment, because the clerk said she “got busy with other customers?” 3) And asked the clerk a question about a product and Read More

I thought this was an effective idea, "When you're stumped trying to come up with remarkable features to talk about in your marketing -- go the opposite way. Talk about something awful, opposite, or different." Check out this example from TripAdvisor to see how it can be done. Read More

No matter what business you're in, at some point in your career you will have to deal with an angry customer. Your challenge is to handle the situation and send the customer away thinking he or she has just done business with the greatest company on earth. Here's a six-step process to quickly resolve a customer complaint. Read More

When is the best time to pitch reporters? Read More

This is the question and statement you should not ask a prospective customer. Read More

Follow-up is critical to great salesmanship. Read More

An e-mail is only as good as its subject line. As the saying goes, you only get one chance to make a first impression, and in an e-mail, that first impression comes in the subject line. Read More

B2B is all about relationships and patience. Read More

It's hard to over-estimate the importance of a good logo. When they're done well -- they can become shorthand for your entire brand or company. Sadly, most logos never achieve that status because they're not well executed. Read More