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One of the reasons for the popularity of podcasts is that users, your customers and your target market, are able to easily access the information and listen to it on their computer, phone, tablet or just about anywhere. Read More

Influencer marketing is a method by which brands hire influencers, who has a strong following – and get them to promote their stuff.

Let’s say, someone has a 100k following on twitter, so he is an influencer and if a company can get a tweet from him, it would be very helpful to reach more p Read More

Content marketing is a marathon. You start excited and energetic, writing away at lightning speed, dodging and weaving around slower, inferior competitors. Then you hit mile 12. Find out how to win here. Read More

When it comes to your content marketing strategy, throwing caution to the wind and diving into the deep end can ruin your business! Read More

Delivery rates. Open rates. Click-through rates. These are all key email metrics. Making sure your email gets into your readers’ inbox and opened are critical to email marketing success. Read More

As a Copyblogger certified content creator, it's safe to say I have a lot of respect for their organization. In spite of that, I've chosen NOT to follow their lead on one major shift they just made. Here's why. Read More

If you’ve been thinking about using content marketing, but haven’t quite gotten to it or if you're not quite sure about jumping into content marketing and need some additional insight, "The Beginner’s Guide to Content Marketing for Small Businesses" is a great first step that will get you going in Read More

Looking for great content for small business owners? Here's the ultimate list to start your reading. Read More

Ad exchanges are a great way for marketers to find new audiences. With a little research, you can find one that’s a great fit for your brand. Read More

The best CRO Tools don't have to cost you fortune. Lincoln Murphy lists his favorite optimization tools and gives his rationale behind why your most valuable CRO resource is one you already own. Read More