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Facebook advertising does such a great job custom tailored to user demographics as well as user preferences, the ads do not appear to be ads at all but rather engaging content. The latest Buzz entry, "13 Steps to Creating a Killer Small Business Facebook Ad Campaign" from guest blogger and SearchRa Read More

Perry Alexander and Gary Hennerberg discuss how businesses can deploy online video for effective direct marketing. Read More

When it comes to using Twitter as part of your business' digital strategy, tweeting is only the beginning. The following are some creative ways to use Twitter for business. Read More

Martin Laetsch shares best practices in SEO (organic, not paid, search) that companies can use to increase site visibility, increase site traffic, and improve conversion rates. Read More

How long should an online marketing video be? Gary Hennerberg and Perry Alexander share five types of videos and their recommended lengths. Read More

Today, women own roughly 30% of small businesses in the U.S. compared to the 10% of women-owned businesses 25 years ago. October is National Women's Business Month and we're exploring some of the stats behind women entrepreneurs, small business owners, and executives. Read More

Is your business taking advantage of Google+? Check out these creative ways to use this social network to benefit your organization. Read More

Big Data is a frequently discussed topic in business today. Do what do you, as a marketer, need to know about big data? Read More

From a mobile app to additional branding opportunity, LinkedIn's new company page design offers new advantages to businesses. Have you switched? Read More

Learn: What is acquisition email? Why should you use it as part of your email marketing strategy? What are the best practices for acquisition email? Read More