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Infographics have emerged everywhere and businesses and organizations are using them to tell sweet stories (and sometimes sour ones ) about what’s happening inside and outside of their establishments. This article teaches the importance of using infographics in your business communication activities Read More

Mention Steve Jobs, and almost everyone can immediately relate that name to Apple. He is the CEO of Apple, which he co-founded in 1976. Even though he is known for his charismatic and inspirational talent, he isn’t exactly the easiest person to work with where his early career was marked by manipulative, dishonest and boorish behaviour. Read More

It took Harley-Davidson years to nurture and cultivate an image and brand. The result? An American icon and legend! In the 1970s, it took only a few short years to destroy all and almost bankrupt the company. The story and great lessons from a chapter of business history.. Read More

In a world of identity theft and the selling of customer information, how you handle the data collected from customers says a lot about your business. It also says a great deal about the amount of trust customers are likely to put in you. The Better Business Bureau has put together this video and post to share some tips on how to deal with customer information and how to protect the information with which you have been entrusted Read More

What's in a name when picking one for your business. Quite a lot, say some entrepreneurs who fret over what to name their new venture during startup. Not only will the name you choose stay with you for a long time, but it will communicate much about your values and your business to customers. It will be a first impression but must also leave a lasting impression and with all of this said, here are some other thoughts from Wharton Entrepreneurial Programs Read More

Did you know that for every $1 you spend on an email Newsletter that you will receive $43.52 in return? There are numerous benefits to producing an email newsletter, here are 9 reasons Read More

This is an article I wrote about problems I discovered by simply going to my online store website and acting like a customer. The truth is that I rely on Google Analytics way too much and check my stats way too often. Read More

Social media marketing is a hot topic in business news these days, and we’ll continue to add to the conversation here. In this post we’re going to dive more deeply into social media marketing with an encore video from Ramon DeLeon, “The pizza guy to know in downtown Chicago”.

After a few quick tips by Kamau Jackson, Ramon gives a step-by step master's class on how to apply social media to your business. This is sure to be helpful to any business owner or entrepreneur who's considering, or currently using social media in a profitable, intelligent way.
Read the full article here: http://bit.ly/9QARh9
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In a crazed, ultra-competitive business-world filled with mind-numbing technological leaps, "low-tech" can be a great way to restore a sense of relaxation, revitalization and rejuvenation. It's back-to-basics in my latest biz-blog article.. Read More

It all sounds easy to develop your key message, just work out why should customers do business with you, why aren’t they and your brand personality. The problem with this approach is that it is all about you and it is looking inside out instead of outside in. Two key areas you need to consider first are Read More