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Standard advertising rates aren’t often talked about because the standard isn’t so standard. A media group, for example, that buys spots or places ads for several clients can buy spots in bulk and negotiate for a lower rate or get more “freebies” or “values”. In effect, a brand can get more exposur Read More

Have ever awaited eagerly the release of a new product you want to buy and be disappointed when it was available. It can occur when they pack too many features in and make them all mandatory. Here are things to consider if you want to offer a base product or service to your customers. Read More

No matter what industry you’re in, you can always benefit from more email subscribers. Email is still the most cost effective method of updating consumers about your brand, its goings-on, and special promotions. According to the Direct Marketing Association Power of Direct Economic-impact study, co Read More

As a small business owner, you should see cloud computing as way to gain immediate access to a level of technology that has previously been restricted to companies with large IT resources. The really good news with the cloud is that you will be able to start small with almost no up-front capital in Read More

It's not too difficult to be so inundated with info. that you get information overload or conflicting advice. That leads to decision paralysis. You don't know the right course of action to take, or you can wind up using good information to make bad judgment calls. Read More

I have seen many invoices; some are laid out correctly, some don’t give the required information and some could be easily copied for Vat and accounts fraud Read More

How to choose the face of your business is one of the trickiest questions in advertising because the answer depends a lot on gut feel and history of the business. Essentially, there are two kinds of “Face of the Business”. The more traditional is one is by getting a “talent” or model. You come out Read More

Yes, you can build your business with only dream clients. In fact, if you are going to build a business, you are going to do so by serving your dream clients. Read More

It’s March, spring is in the air! After the dreadful winter here in the Chicago area that just won’t die, I think we are all thinking spring!
With spring approaching, along with it comes a great opportunity for all of us to reach out to our communities and the kids in the community! Read More

We all understand how to get and build personal credit: Pay your bills on time. Don’t have too much debt. But business credit? That often seems like a mystery for many small businesses; a seemingly foreign and exotic world to many small business people. But it need not be. Read More