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The business climate today is all about how to make your marketing message heard above all the “noise” of competing marketing messaging in an age where we are all faced with “information overload” to the nth degree. Business owners are always looking for ways to maintain a competitive advantage and Read More

One of the ways to increase sales with your marketing is to offer services and products across different markets. This can look tempting, however make the wrong choice and it can be confusing for your customers and harm your business. Here are 2 tips to consider: Read More

This blog post explains why our marketing company, Addwater, has a blog and why all businesses should. It draws on advice from SEOmoz, The Blog Herald and ProBlogger. Read More

Lior returns to discuss how getting the most out of your BlackBerry smartphone is key if you want to optimize the device for business. He says you can optimize your blackberry for business by boosting reception, tethering, extending battery life and apps.

"Getting the most out of your BlackBerr Read More

If you own a company, you will need to file business income tax returns. If your operate out of your home and do not have any employees besides yourself, preparing taxes just became a lot easier. That said, there is basic but important tax information you should know before getting started, includi Read More

Holding employees accountable to their assigned tasks without micromanaging is a classic workplace dilemma that can be difficult to navigate. Here are five creative solutions to keep employees accountable. Read More

Restaurants may be established in different types of locations. Depending on the type of location, different marketing tactics are required to increase the likelihood of getting new customers. Read More

Here’s what is important for women in the workplace – build your brand – YOU. Use everything you know about branding to build YOUR personal brand. Make it strong.

What qualities do you possess to bring your feminine to the workplace or to your business?

Don’t underplay what you've done. If Read More

Modern portfolio theory assumes that we are rational investors and invest only in efficient and optimal portfolios that provide the maximum return for minimum risk. The truth (as posited by Behavioural Economists) is that we far from rational and are subject to a myriad of psychological influence Read More

Most people consider content as king. That's SO 2010! The customer is king at last and it's all because of Social Media and permission marketing. A big hello to Seth Godin and Brian Solis! Read More