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It’s lofty to consider social media as your only marketing aim. Your best bet is to consider an integrated marketing plan that consists of social media and other marketing tactics, because the act of just being nice to people online won’t bring you conversions Read More

Did you know that there is one thing that you can do that will potentially make you 10 times wealthier than 97% of your peers? If you follow this one rule your stand a far better chance of becoming successful. Read about the secret here Read More

I just finished reading The Goal: A Process of Ongoing Improvement. It was an assigned reading for an Operations Management class, and I wasn't looking forward to reading it. After all, how interesting can a book about business operations be?

Turns out it was quite insightful.. Read More

Every business owner has those moments where they realize they can't keep doing it all, some thing needs to be sacrificed in order to maintain the quality of the rest. You can try to do it all, but my philosophy is that it is better to do what you do FANTASTICALLY, then do everything AVERAGELY. So where do you cut? How do you decide what you need to focus on and what you need to put to the side Read More

Too often we trade building the right solution for our dream clients for building a solution for one group within our clients. By not diagnosing the entire organization to discover the ground truth, we often miss the mark with our solutions, risking losing the deal, setting unrealistic expectations, ignoring the constraints that prevent better outcomes, and creating resistance from the very groups we build our solutions to help Read More

Business owners can often lose themselves in the day to day running of the business. Effective management of time and resource is critical for success. How do you stay out of the swamp Read More

I’m not sure lead nurturing (a current favorite buzz term in the lead management world) is equivalent to nurturing a personal relationship. However, I think there are sales lessons to be learned from thinking about how we grow and maintain personal relationships Read More

It took Harley-Davidson years to nurture and cultivate an image and brand. The result? An American icon and legend! In the 1970s, it took only a few short years to destroy all and almost bankrupt the company. The story and great lessons from a chapter of business history.. Read More

In a world of identity theft and the selling of customer information, how you handle the data collected from customers says a lot about your business. It also says a great deal about the amount of trust customers are likely to put in you. The Better Business Bureau has put together this video and post to share some tips on how to deal with customer information and how to protect the information with which you have been entrusted Read More

From that social media SWAMI, Shashi Bellamkonda: I am back from my first visit to Portland OR where I attended WebVisions 2010. I had he honor to present a session on Effective Personal Branding and had a Read More