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I learn something nearly every week from Lisa Barone. Every week. That's a lot of content. Listen up, please:

You want to be savvy about your social media presence. You know not to ignore your blog for Facebook, but you’re smart enough not to completely write it of Read More

We are often consumed by visions of success or greatness. And what that takes is often deceiving because movies and writers only like to showcase the exciting parts of winning—the SportsCenter highlights or the six months before the big sale or IPO.

I think about my friend Chris Brogan (@chrisbrogan) when he talks about his 10+ years of .. Read More

So you optimize your website for Google, right? And Yahoo and Bing? But have you stopped to think of some of the alternative search engines that don’t call themselves “search engines”? Places your target market is searching Read More

There is a point to diminishing returns in how successfully you can grow while streamlining or shrinking resources, especially in sales organizations. If shrink too far to achieve productivity, you risk impacting the client experience and the ability for the sales force to meet both company and client expectations Read More

That was the basis of a marketing email received a couple of days ago from a software company. I was testing out the free version of the software and as I had not logged in for 60 days they wanted to free up space on their server. If I did not login in the next 3 days the account would be deleted and all the information I had put in. 3 marketing lessons from this are:
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Blog post offering a step by step guide to creating successful marketing emails that communicate directly with customers Read More

I’m still unpacking tons of ideas from SOBCon 2010, but one of my favorites revealed itself completely by accident in a conversation with Jon Swanson (@jnswanson), at the coffee pot no less. I’m sure it didn’t even register with Jon, but it reminded me how important simple idle chat is to creativity.

So, my chat was typical conference (2.0) introductory chatter Read More

Every time you try something new there’s always some unexpected effect. SOBCon 2010 was something new for me. And the unexpected effect was relationships.

That may seem an odd statement. We go to conferences to network and build relationships. At least, that’s what we tell our bosses and our companies. Think. We often fail–don’t we Read More

Find out how to indirectly promote your Facebook fan page from your personal account, without annoying your friends and inner circles for extra visibility Read More

Often we can go a direct path to a goal or objective thinking we are doing the right thing. Sometimes it's better to sit back and look at alternatives first. Look at the choices - direct is not always best Read More