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Information and tips on creating Facebook Fan pages that will be attractive to customers without pushing them away. Read More

Think verbal communication is the only necessary skill in sales? Think again! Author Ralph Allora discusses the need for excellent written communication as well. Read More

Many salespeople and customer service reps operate under the illusion that customers are a pain to deal with. The real pain, though, is when there are NO customers. Read More

You could dive into the psychological reasons of why we have a natural tendency to follow 'tribe leaders', ( in all aspects of life) but that is less important to understand the the simple fact that we do! As a business owner, this knowledge can help simplify your communications efforts ten fold. If you can find the tribe leaders of your targeted market, and make them a fan of your product/servic Read More

I would like to use this blog post to open a discussion about how you ensure your employees are aware of your Social Media Policy. Read More

Social media is everywhere. People are talking about it at conferences, your consultant is begging you to jump onto the bandwagon and you sounds lame if you tell others that your business is not on social media. What IF your business isn't suited for social media? How do you know if your business isn't suited for social media? Read More

If your customer is your real friend you will want him to make money — and salespeople can’t make money unless the customers do. Read More

Most of us are aware that insights into human behaviours can guide our sales strategy, but how many exactly put this into action? Read More

Many entrepreneurs think working from a home office will be a dream come true-- until they give it a try. The reality of working from home, however exciting the prospect, can be a shock to the system. A disciplined and focused person can save valuable time and money using a home office. But for others, working from home can be a big time-waster. Read More

It's been 15 years since Craig Newmark started craigslist as an online arts and events list in San Francisco, and 10 years since he named Jim Buckmaster as CEO, stepping aside to work in customer service at the company. Newmark talks about the company's core values, how they've contributed to his success, and what he's doing to uphold them. Read More