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Finding cost-effective keywords can help you attract new cusotmers using PPC advertising. The beauty of PPC traffic generation strategies is that you can test them until you find winning keyword/advertising combinations that make money.

Here's a helpful basic financial analysis process that can help anyone get started generating profitable PPC traffic...

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A consumer's view of the mobile marketing programs from 3 major retailers.

It is great that companies are starting to reach out to customers through mobile, but marketers need to keep in mind that a mobile device is something that a person has with them at all times. To connect with someone on that personal level you need to provide highly personalized and relevant offers – always. Read More

We talk a lot about taking the time to manage customer reviews and it makes sense to do so. Online reviews grow legs: The search engines are aggregating them, Read More

[Open letter to Canadian Prime Minister Harper] Due to the problems in the economy and the capital markets, innovation oriented SMEs all across Canada are REALLY struggling. They need Federal Government help NOW. Here are 2 relatively cheap and affordable ways to do that... Read More

Think Twitter is just some silly Internet fad with no real impact on your business? Think again! With an estimated 75 million people sending over 1.5 billion messages (or “tweets”) a month, Twitter is an increasingly important way to connect with your customers and prospects – one you can’t afford to ignore! Read More

Why not promote your business using one of the Twitter advertising services that have sprung up in the last 18 months or so. Here's a list of the 15 best Twitter advertising services for you to consider (so far!) Read More

Continuing education adds skills and value to your career portfolio whether you are trying to get ahead in a corporate environment or planning to start your own business. If you are looking to further your education, there are a number of great options to choose from. But the biggest obstacles most people encounter are deciding what sacrifices they are willing to make in order to meet their goal. Read More

How many times have you heard about blogging: it’s not brain surgery? Problem is, most of what you read about blogging makes assumptions you don’t know. Get the background info nobody gave you. Read More

Here’s a neat new product that just might make your small business marketing life easier, especially when it comes to building your email marketing lists at the physical store level. Here’s the scenario: You’re a small business owner with a physical store location. Lots of customers come through your door each day but you’re not maximizing the opportunity to properly collect customer email addres Read More

101 Marketing Strategies: Real marketing strategies that are working right now in the real world in terms of marketing your business. Read More