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Is your company a great innovator? According to business development expert Dan Adams, author of “New Product Blueprinting: The Handbook for B2B Organic Growth,” the true litmus test is customer engagement. “Too many companies fail to factor the customer into their innovation efforts,” he says. Read More

Letting your good manners show isn’t only for face-to-face meetings with customers. You should take advantage of every opportunity to show your appreciation, especially as part of an email marketing strategy, says Steve Adams, vice president of marketing for Protus, a provider of Software-as-a-Service (SaaS) communication tools for growing businesses and enterprise organizations. Read More

I come from a political background and am often asked how I made the transition from politics to small business consulting? As Thomas Mann wisely said "Everything is politics" and throughout my career, I have continued to discover the extreme truth in that statement. Read More

You're an Entrepreneur. You're a Finder. It’s non-negotiable. It's comes with the the territory. It’s part of your job description. How good are you at Finding? Read More

Smart companies hire salespeople who already possess the attributes that are required to succeed in sales, and they know that they can’t change people. But people who want to can and do change themselves and we all posses the ability to be something more than we are. Read More

Always be optimizing. This is the mindset required to drive and strengthen your online presence to the point where you are always “found” wherever people are searching for your keywords. This includes prospects who are searching Google Images. You have to view images as additional mechanisms for delivering your keyword content. Read More

Ever used a copywriter who got the brief wrong or couldn't quite give you what you wanted? Well, never again. Bian Salins unveils the secret to getting the best out of your freelance copywriter. Read More

Good customer service and what to do when you receive good customer service. How to change the world one compliment at a time. Read More

Many of you will be aware that Facebook has started to push it's advertising platform in recent months, and certainly as a user of Facebook I have noticed more Read More

A few months ago, in the post Using Country Specific Domains For SEO we introduced you to the idea of redirecting half of our Irish and UK pages from Read More