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This guest post from Desolie Page not only explains why a style guide is essential, she covers what it should include. Bit by bit. One to bookmark! Read More

Innovation in business has less to do with economic swings and more with the strength of a company’s passion, taking care to avoid knee-jerk reactionary rhetoric and disjointed activities along the way.
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This white paper is about integrated marketing and the four components marketing directors should include for a successful web strategy. It’s a valuable read for marketing executives who want to lead their organizations to greater brand awareness, better prospect interactions, and increased sales b Read More

Small businesses can benefit from strategic alliance by gaining complementary skills and technology they may not have. Here is a 5-step process to find a perfect match to form an alliance. Read More

If there’s one job title that will see immense growth in hiring this year, it’s the “Director of Content”: someone who generates or oversees the creation and publication of high-quality, regular content on behalf of their company Read More

Have you started a business recently or currently running one? Are you seriously looking for opportunities to create awareness about your products and services, add more customers to your contact list, increase your sales revenue and profitability and grow your business to the next level? Read More

Across 4 commercial sectors studied by McKinsey & Company, results show that Social Media could potentially contribute between $900 billion – $1.3 trillion in annual value. Whether you’re running a lucrative global enterprise or just a standard, run-of-the-mill pickle factory, this is one piece of Read More

Marketing experts expound that we all should be shouting about the benefits of whatever it is that we offer. The principle behind this is that while we as sellers care about our features, our buyers care about how those features will benefit them... Read More

As someone who’s had his fair share of battles in business, there aren’t many people better placed to hand out a lesson on David vs. Goliath scraps than Richard Branson...
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The recent Johnnie Walker ad commercial features Bruce Lee to promote its whiskey brand. The commercial is an extension to the – Keep Walking Series. Read More