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When times are hard and money is tight, I hear this often. The belt-tightening process seems to automatically result in ditching the creative. It’s ironic, because when anyone starts a new business, it surely springs from a creative inspiration. So, why is it that the very thing that inspired the whole thing is seen as expendable? Read More

Gadget patents can change the world, as everyone from Alexander Graham Bell to Steve Jobs has proved. Some of our favorite gadget-related patents, however, are for technologies and products that haven't changed much of anything--at least not yet. Here are ten intriguing examples, including ones from both famously inventive companies and lone geniuses. Read More

Renewable energy businesses have taken a unique approach to employee benefits consistent with their product. These companies are paying for employees' time away from work while volunteering for earth-friendly causes, granting free energy audits, handing out free compact flourecent bulbs and even giving them hybrid company cars. It's an inspiration to think outside the box when it comes to employe Read More

With an unexpected Republican U.S. Senate upset in Massachusetts, how will a probable revamping of the proposed health care reform bill affect small business. This column by Kent Hoover at Portfolio.com suggests a possible "Plan B" exists which would likely help small businesses and their employees afford better health care if Congress has the willingness to consider it. Read More

From About.com Small Business Canada, here is a comprehensive resource page with links to critical information, some more specific to Canada, but much of it worth considering no matter where you are thinking of buying a franchise. Topics include a self-examination to determine whether or not franchising is the proper fit for your business ambitions, a look at the advantages and disadvantages and Read More

Whether you are marketing to a local or international traveler, your brochures should leave a good impression on your clients. Your travel agency brochures should not just be pieces of folded paper containing information about your business. Instead, your prints should also address your clients’ needs to make your brochures useful resources for them. Read More

Last week Erik Qualmann posted a list of All Star Social Media players in his ClickZ column. Being included in such a list with the likes of Chris Brogan and Read More

How to use statistics to help drive sales or convince prospects how good your product or service is.

Statistics in sales are what can differentiate you from your competition. Read More

Have you experienced negative online publicity from a dissatisfied client? Check out these tips for getting bad or defamatory postings removed from the Internet. Read More

Marketers for hotels must find ways to fill beds without sacrificing price. Basically, avoid buying business with extreme discounts just to keep the doors open. While the pros and cons to leveraging social marketing channels to grow revenue have already been touched on, the value of direct digital marketing is gaining momentum in hotel marketing circles. Read More