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President Obama has a lot on his plate. Unless you have actually been the President, it's hard to imagine the pressure he's under. It's a 24/7 job, vacations are never really vacations, and in addition, there are crazies out there... Read More

Real Time is Big Time

In this week’s article for AMEX OpenForum I wrote what I see as 5 Trends That Will Shape Small Business in 2010 – #1 on the list was – Real time is big time

At some point in 2010, I wrote, all search results will consist of real-time information, scores, reviews, tweets and all, right there and up to the minute. We’re addicted to up to the minute connection and we want Read More

With the entire new internet marketing technique available in today’s web world, blogging remains one of the most effective ways to present yourself, your company, products or services on internet. Every internet user has a dream of having a little corner for him in this huge web world. Having a blog can fulfill your this dream. Read More

No one ever tells you about the fear associated with owning a small business. Here are some simple steps for managing the "gut wrenching fear" Read More

Foursquare, the location-based mobile game cum social networking platform might bring online/mobile marketing to the next level. Read More

Remind them of the specific role they play that would make them need your product and put it as priority Read More

Running a small business and a startup can be compared to running along a trail. See how the twists and turns of a trail are just like the twists and turns of a small business and startup. Read More

What is the most important thing required to promote your business? Answer is sales leads. The most important and simple way to generate sales leads is internet through internet marketing also known as web marketing. In spite of the geographic boundaries of cities, countries, and continents; you just need a website and the whole web world is available. You can found your prospective customer in a Read More

One of the best examples is an e-book. Some companies use e-books to spread the word about their business, but just not about the products and not anything pitchy. It will be free and valuable content that somehow helps the potential customer. Some businesses even step it up a notch and allow others to pass it along for monetary returns, such through affiliate marketing. Read More

Getting to know others better and Connecting to the Organisation context better are the other aspects of one framework to help build and manage one’s authenticity and I’ll try and cover these off with a slight homage to Depeche Mode, given that they’re in town tonight Read More