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Social Media is a great opportunity for marketing and one which provides many new ways of thinking about and organising marketing efforts. However, social media can also be hard to grasp; objectives and strategies might be difficult to handle. The widespread possibilities of social media marketing also make it a challenge to identify key strategic issues and possible problem areas. Read More

Video is becoming a powerful marketing tool to promote your small to medium sized business on the World Wide Web. Here are five important things to look for when seeking someone to produce your video for an effective online marketing campaign. They can provide a checklist for deciding what you expect from a company providing Web video for your online marketing needs. Read More

The internet is hitting every industry on the planet like a global tsunami, and real estate is no exception. Real estate is moving online in a big way: listings data is becoming aggregated and widely available. Even Google is getting into the game. This makes life very… interesting for real estate agents. Read More

Achieving and sustaining work life balance is critical in entrepreneurship and most careers but in home based businesses where you may work literally a few feet from where you live and in proximity to family it becomes even more important. Get sucked into family related issues on a regular basis and your business will suffer. On the other hand, fail to take time away from work making time for you Read More

The decisions were difficult to make, but the Editor's of Small Business Trends have chosen their choices for the best small business books of 2009. If you seek knowledge and advice about all things concerning small business and entrepreneurial endeavors, check out the list to see if there are any books you may have missed this year. Read More

The emerging business models from Gen X and Y are reflections of unique paradigm they employ in life. Based on the social media concept of communities of people gathering in one place to enjoy a familiar topic, the collaborative community business model proposes more DIY and pay for it later. Read More

Doyle Slayton, of Sales BlogCast, had a excellent post today--Is Sales Mindset Shifting?

Are Sales People Too Pushy?

He was pondering how sales people are beginning to think. His examples show an emerging sentiment that sales people are too pushing and customers resent their interruptions.

As a result, a lot of these perceptions are seeping into sales training and advice. Read More

How can working with a professional graphic designer help you build your business? Our White Paper uses a case study to show how professional design can help you: increase business; attract profitable clients; sell high-level services; and increase revenues dramatically. Read More

Trust is a vital element in the relationships within a team.
Trust is an emotion.
You trust other people to the degree that you believe they will do all that they say they will do.

And
You trust other people to the degree you believe they will NOT do what they promise they won’t do.

How can we develop this vital element in our character? Read More

A master of networking and best-selling author Bob Burg sits down with David Siteman Garland Read More