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The final in a series of ten posts on sales effectiveness describing the 10 essential attributes B2B sales reps must possess in order to succeed and the 10 opposing ideas that are also essential to success. This post focuses on representing the company’s brand vs. representing their own brand. Read More

In business, there are those who seek the next innovation. But in the public there are also "traditionalists" who like things just the way they are. The "New Coke" fiasco of 1985 presents valuable lessons to business-owners, advertisers, marketers and freelancers alike. Sometimes it's no good to mess with tradition! Read More

By 2020, 70% of small to medium-sized businesses will be owned by women over 55. What are the factors involved in the push and pull dynamic and how can women use them to determine if owning or starting a business is right for them? Read More

"It is not death that a man should fear, but he should fear never beginning to live."- Marcus Aurelius It makes sense to forecast possible danger in the world and then step carefully. So can one be too cautious? Yes!



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Theresa Carey at Small Business Computing.com takes a look at QuickBooks Premier 2010, the latest generation in the popular small business accounting software. If you are thinking about upgrading your accounting software or getting into small business for the first time, check out Theresa's review first to determine whether or not the latest QuickBooks software is the right small business account Read More

Choices about what smartphone or smartphones to buy for your small business take several different forms, says Adam Ostrow at Mashable. There are also several layers of functionality and quality to decide upon before you can make a purchase. The article leads you through some of the considerations you DEFINITELY should be making before thinking about this important decision and helps you arrive a Read More

I have devised a mailing campaign that lasts for 14 days. I use it when I really need to make an impression. There are seven mailers that I send my prospect every-other-day. This two week process gives me direct access to my prospect with all future follow-ups. When I call, I am never redirected by the gate keeper. Read More

One trait all successful entrepreneurs have in common is this; they are very organized. To this set of entrepreneurs, time is their greatest asset so they do not waste it.I will be using this medium to share with you some effective time management tips you can use to organize yourself, be you an entrepreneur or a CEO Read More

Looking for tips on how to manage your small business? The Business Management portal at Bright Hub offers numerous articles that include tips, advice, and analysis of successful strategies. Learn more about how to manage inventory control, get pointers on how to enter the world of e-commerce, and find advice from our panel of experts on how to start and run a successful business. We'll also focu Read More

Starting your dream business is a major accomplishment – just opening your doors to the public takes an immense amount of dedication, time, work and money. Now, keep the momentum going. Avoid common mistakes that lead to a premature “going out of business” sale. Read More